We start with purpose and only add what supports it. We believe great software must be opinionated to be simple.
Great tech is built by those who love it. Their passion adds care to every line of code, delivering a better experience.
We build for a future where technology quietly supports creativity. That vision guides what we build and invest in.
At Yab, we fell in love with technology because of its promise: handling routine tasks so we can focus on big ideas. We have seen tech fall short when people spend too much time managing data instead of solving problems creatively. That is why, since 2016, we have dedicated ourselves to building simple products that solve complex problems. We believe technology works best when it operates invisibly, making everyday tasks easier and fulfilling its promise.